Trail Running Lifestyle Brand

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Inception

Started printing in 2018

Synopsis

You know how it goes. It all starts as a passing comment, then a running joke, then a hashtag. Next thing you know, someone prints up a hat. Which, of course inevitably ends up a shirt. Then you're printing in your garage for all your buddies, but your buddies buddy wants one. BAM! You get yourself a website and print for all the Grizzly Gazelles out there!

In this case, I was the someone who took the running joke hashtag #lookgrizzlyfeelgazelle and turned it into a design, that is now a pet project that seems to be gaining traction.

Roles & Responsibilities

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This is a solo venture, so I am 100% responsible for all aspects.

Design.

➞ Designed logo
➥ Plan for logo iterations & variations
➞ Lorem ipsum dolor sit amet

Production.

➞ Source and buy all of the garments
➞ Source and buy all graphics
➞ Print all garments in my garage

eCommerce.

➞ Run online store via Shopify.
➞ Sell in-person at select events through same portal