Knowledge Base Manager

 To capture, organize, integrate, and disseminate through various channels and formats – internally and externally – the comprehensive, up-to-date body of information required for successful brand management on Amazon.

My work collecting, organizing, honing, and managing the company’s information flow and knowledge base led to faster and more efficient onboarding of new hires, increased ease of finding/understanding crucial information, increased accuracy of information, and a reliable, cadenced flow of vital information – all ultimately resulting in a better experience for our company’s brands and Brand Managers.

I believed my kids returning to school after the COVID-19 shutdowns, even if only half-time, signaled a return to normalcy. However, after only a few months at this job, I realized that a longer, more concerted personal effort was required to help return my kids to the thriving state they were in before the pandemic. For this reason, I again returned home to be a full-time parent until we felt they were back on track.

**Unfortunately, although my kids were technically back in school, the part-time at school and part-time remote learning was more confusing than the full-time remote, and when they finally made it back to full-time, they were home more often than not due to proximity to kids testing positive for COVID-19. In short, a full-time parent was still required at home**

As COVID-19 restrictions began to ease and schools began partially reopening, I eagerly anticipated returning to work and reached out to my previous employer ,as discussed. However, during the months I had just spent TKTKTK, specifically the exercise of building a website for my kids in order to TKTKT, I had realized that Brand Management was not the next progression in my career path –it was knowledge management.

I realized that, while brand management fit the scope and trajectory of what I understood to be my Ikigai, (progressively taking on systems of increasing size and complexity, analyzing, honing and distilling these systems into their most fundamental information and structures, and conveying this information in concise, visual dominant formats), I was completely disinterested in sales, marketing, and advertising. That is to say, the end result I was chasing was concise, visual communication not sales conversions.

I realized that what I was really doing when I was building those websites for my daughters was employing data management principles to content.  

It dawned on me that every company that I have ever worked at, while they valued data and were willing to invest in it’s infrastructure and management, their content management was atrocious – with digital storage growing ever larger and siloed and byzantine file structures impossible to manage.

Impressed by this innovative approach, Cartograph expressed interest in integrating it into their organization. Subsequently, I joined Cartograph as the newly appointed Knowledge Manager. With Cartograph recognized as one of the fastest-growing companies in the US by Inc. Magazine, my primary responsibility was to capture, organize, integrate, and disseminate all information essential for successful brand management.

Furthermore, I was responsible for regularly disseminating knowledge through various digital channels, both internally and externally. This involved crafting concise posts for Slack channels and creating and distributing comprehensive email newsletters via Mailchimp. I found immense fulfillment in this role as it aligned perfectly with my newly focused direction, and Cartograph's dynamic growth provided an exciting environment for professional development.

Interacting with every team member, I gleaned invaluable lessons, particularly in communication and confidence, from the company's co-founders. However, despite the enriching experience, the toll of consecutively transitioning through two positions within the company prompted me to acknowledge that pursuing a third attempt post-pandemic was not viable.

**One interesting part about managing a business on Amazon is that it is constantly changing and evolving and, because Amazon is a large and siloed company, theses changes are rarely rolled-out TKTK to not only vendors like us, but also to other teams internal to Amazon. This creates a need for Brand Managers on Amazon to be tktkt.**

**Programs such as Born to Run and Brand Protection.  **

** Another growth opportunity was in**

**[[PP on understanding the changing environments, such as Born to Run, Brand Protection ,and Amazon Advertising ]] One challenge I embraces was the fact that, in many respects, Amazon was changing and growing as fast as I could understand it. **Understand packing, and dimensional weight.  Understanding the types of advertising.**

**my children's schools closed, transitioning to remote learning. Witnessing the challenges my children faced, along with the broader impacts of ear and isolation, my wife and I made the decision for me to pause my career and focus on caring for our children until a semblance of normalcy returned to the world.**